Company risk management analysis Assignment Example | Topics and Well Written Essays - 2500 words

Company risk management analysis - Assignment Example A year later in 1988 Vodafone was listed on the stock exchange. After three years in 1991, Vodafone separated from Racal Electronics and since that time, it was quoted as Vodafone in the stock exchange. In 1999, Vodafone merged with AirTouch Communication producing one company known as Vodafone Airtouch plc. The dawn of the twenty-first century saw greater developments for Vodafone Plc as it introduced Vodafone Live! in 2002 and went on to commercially launch its 3G services in Europe. A year later in 2005 the company launched a fixed mobile convergence product in Germany called Zuhause and acquired controlling interests on Hutchison Essar Limited in India. Since 2007, the company has been involved in a number of acquisitions and partnerships in Europe, Asia and Africa. Currently, Vodafone holds a market leadership position as the largest mobile carrier in terms of subscriber base. Vodafone’s Business Model Business models are very important for the existence of every business enterprise (Casadesus-Masanell, Ramon, and Ricart 2011). Models give a business a sense of direction and purpose (Chesbrough 2010) and basically define what the business is all about, what it seeks to achieve and the steps it will take to achieve the outcomes (Osterwalder and Pigneur 2010). The business model of Vodafone Plc is quite simple; it consists of five steps with the shareholder in between. The first element in the model consists of Assets; these include networks, supplier relationships, distribution, people, and brand (Vodafone 2013). Vodafone aims to have a great mobile network in all of the markets in which it operates. This mainly involves providing their customers with far-reaching coverage, reliable mobile connections, and increasing speeds and data capacity. Figure 1: Vodafone’s Business Model (Source: Vodafone 2013) Vodafone plc indicates in its annual report (2013) that it combines ongoing high level of network investment with a commitment to securing the b est possible portfolio of the spectrum. The next asset for Vodafone is people; the company has a highly skilled, motivated and diverse workforce. Vodafone expects its employees to be key in advocating for its products and services. Distribution is the other asset owned by Vodafone; the company reaches its customers through the over 15 thousand stores it owns as well as through a broad network of exclusive distribution partners and third-party retailers. According to Vodafone (2013), the Internet is becoming an increasingly important channel for distribution. The fourth item is the brand; Vodafone is ranked as one of the first most valuable telecoms brands in the world being worth over US$27 billion. This brand strength is one of the major drivers of purchasing decisions for consumers and enterprise customers. The final asset listed by Vodafone is its supplier relationships, the company has a large-scale global reach and is a key strategic partner with a large number of suppliers wit h whom it works together to develop innovative services and offer many new innovations. The next element in Vodafone’s business model is it its customers. According to Vodafone (2013), the company boasts over 404 million customers globally making it one of the biggest mobile operators in the world. The ranges of its customer